At Tonka, we respect the privacy of our users and recognize the importance of protecting the personal information collected about you. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit tonkatoys.co.uk (the “Site”) or otherwise interact with us.
Information We Collect
Information You Provide Directly
We collect information you provide directly during activities such as registration, surveys, purchasing products, communicating with us, and using other features of our Site. This information may include:
- Contact details – such as name, email address, postal address, and phone number.
- Account information – such as username, profile photo, password, and security questions/answers.
- Payment information – such as payment card type, expiration date, billing address, and CVV code.
- Communications – such as email, live chat transcripts, surveys, and other interactions with our representatives.
- User-generated content – such as product reviews, forum posts, photos, videos, and any other content you create.
Information Collected Automatically
We may automatically collect certain types of usage information when you visit our Site. This information helps us improve our Site and deliver better experiences. Information collected may include:
- Log data – Details about your use of our Site, such as search terms entered, pages visited, links clicked, files downloaded, and your IP address.
- Device data – Information about the device and software you use to access our Site, such as device type, operating system, browser type, language settings, unique device identifiers, and mobile network information.
- Location data – Approximate location information from your IP address or mobile device’s GPS to deliver location-specific content.
- Cookies and tracking technologies – Technologies like cookies, web beacons, pixels, and ad tags help provide and improve our services, personalize your experience, monitor usage and traffic, and display relevant ads.
Information from Other Sources
We may receive information about you from additional sources, including third-party partners and public databases. Examples include:
- Demographic data or fraud detection information from identity verification partners.
- Marketing data about you from advertising partners.
- Publicly accessible sources to verify or supplement the information we hold.
How We Use Information
We use your personal information for the following purposes:
- Provide, maintain, and improve our Site and services
- Create and manage your online accounts
- Process online and offline orders and payments
- Communicate with you about our products, services, offers, promotions, and events
- Personalize your experience according to your activities, interests, and location
- Provide customer support and respond to inquiries
- Perform research, analytics, and marketing activities
- Prevent and address fraud, breach of policies or terms, and threats or harm
- Comply with legal obligations and assertions of legal rights
- Carry out any other purpose disclosed to you at the time of data collection or with your consent
How We Share Information
We do not sell or rent your personal information to marketers or third parties. We may share information with the following entities under limited circumstances:
- Service providers and business partners – Vendors perform services on our behalf based on our instructions. We only provide the information required for the task.
- Company affiliates – Information may be shared among Tonka affiliates to provide joint content, services, and offers.
- Legal processes – We may disclose information to comply with laws, respond to subpoenas, court orders or legal process, or prevent harm.
- Corporate transactions – If Tonka engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale, or similar event, information may be shared or transferred.
- With your consent – We may share information for any purpose disclosed at the time of consent.
Data Retention and Account Termination
We retain your personal information for the length of time required to fulfill our purposes, including to meet legal requirements, resolve disputes, enforce agreements, and fulfill your requests. If you close your account, we will delete your information within 30 days unless we must retain it for legitimate business or legal obligations.
Cookie Usage
We use cookies and similar technologies to provide and support our Site and services. Cookies are small text files stored by your browser that help store your preferences and settings. You can adjust cookie settings in your browser, but disabling them may affect your ability to use our Site or parts of it.
Cookies we use include:
- Strictly necessary – Essential for Site operation and features. These cannot be disabled without impacting core functionality.
- Performance – Allow us to understand usage to improve our Site. These can be disabled without harming performance.
- Functionality – Enhance Site usability by remembering settings. Disabling may impact user convenience.
- Analytics and advertising – Help us measure traffic, produce usage analytics, target advertising, and remarket to interested visitors. These are non-essential and can be disabled.
Third-Party Links
Our Site may contain links to third-party sites like social networks. Since we do not operate or control these sites, we encourage you to read their privacy policies before providing personal information. We are not responsible for the content or privacy practices of any linked sites.
Security Safeguards
We utilize physical, technical, and administrative security measures to protect your data. Examples include encryption, firewalls, site monitoring, routine backups, restricted access, and periodic penetration testing. However, no method is 100% secure, so we cannot guarantee the absolute security of your information. You use our Site at your own initiative and risk.
Your Rights and Choices
You have certain rights regarding the personal information we maintain about you. We offer you choices about what personal information we collect, how we use it, and how we communicate with you. In particular, you have the right to:
- Access – Request access to the personal data we hold about you.
- Amend – Request correction of any incomplete or inaccurate personal data.
- Delete – Request deletion of your personal data, subject to our retention policies.
- Portability – Obtain a copy of your personal data for transmission to another service.
- Opt-out – Object to processing of your personal data for marketing, analytics, or other purposes.
- Complain – File a complaint with the appropriate supervisory authority if you believe we have violated applicable privacy laws.
To make a request, please contact us using the information in the Contact Us section below. We may ask you to verify your identity before fulfilling requests. We reserve the right to charge an appropriate fee as permitted by law to cover our costs.
Special Notice for EU Residents
If you reside in the European Union, United Kingdom or Switzerland (collectively “EU”), you may have additional rights under the EU General Data Protection Regulation (GDPR) with respect to your personal data, including:
- Right to rectification and erasure
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with your local supervisory authority
Children’s Privacy
Our Site is intended for general audiences and is not directed at children under the age of 16. We do not intentionally collect personal information from children. If you believe we have collected information of a child under 16 without parental consent, please contact us so we may delete it.
California Privacy Rights
If you reside in California, you have the right under the California Consumer Privacy Act (CCPA) to:
- Know what personal information we collect, use, and disclose.
- Request deletion of your personal information.
- Opt out of sale of personal information.
- Non-discrimination for exercising privacy rights.
To make a request under the CCPA, please contact us using the information in the Contact Us section below.
International Transfers
Tonka is headquartered in the United States. When you use our Site or provide any personal information to us, your information may be transferred to and maintained on servers located outside your country of residence. If you reside outside the U.S., you understand and consent to having any personal information transferred to and processed in the United States.
Policy Updates
We may occasionally make changes to this Privacy Policy as needed to reflect updates in our services, user information practices, and privacy laws. Your continued use of our Site constitutes acceptance of the revised policy. If any major changes occur, we will post a prominent notice and notify you by email or through the Site.
Contact Us
If you have any questions about our privacy practices or this policy, please contact us:
Mail: Tonka Toys
123 Main St.
Mound, MN 55364
Email: privacy@tonkatoys.co.uk
Effective Date: January 1, 2023
